Thursday, May 16, 2013

What makes some printing more expensive than other printing?

What makes some printing more expensive than other printing?

 When it comes to printing, the main two things that make a difference in how expensive the printing will be is how the colors are printed (separately or a single pass), whether it is a photograph of an original work or a computerized digital image, the quality of the ink, and the quantity of the media itself. 

The timeless traditional method of printing is called Offset Lithography. This allows for multiple prints at one time, and is less expensive. This process involves each color being printed separately from a metal plate which will usually take multiple runs through a press with the printer trying to match the location of each layer of ink that is printed

The more modern method for printing is called Giclee Printing. This is meant to achieve the type of printing where a computer image of the original piece is created. After the photo is edited to the highest quality possible, it is saved as a proof file, and printed one at a time to make sure the output of each one is accurate and as close to the original as much as possible. All the colors, textures, highlights, and shadows are produced within running it through the printer just ONCE. an added bonus, is that this type of printing can be done on the same surface as the original artwork itself. Any work that is completed in Giclee Printing, has added value with time because the lines of paper used specifically for this type of printing, has been considered the most permanent pieces of artistic value.

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