Thursday, May 23, 2013
What makes ADVERTISING COMPETITIVE?
What exactly makes Advertising.... COMPETITIVE?
It all boils down to these things.
Advertisers have to persuade you in a way that makes you think that they are making the decision for you.
Their goal is to get into your mind and change the way you think.
And they do this by Targeting their Audience for their product, and then they put together a effective way to deliver their message to the general public, and last but not least, they try to present their message in a persuasive manner.
I think what makes advertising anything competitive, is that there are many ways thanks to technology, that a company can get their message across, and unfortunately some of those tactics can yield a more successful results than others approaches.