LAYOUT FOR A MAGAZINE OR BOOKLET CAN BE CHALLENGING.
You have to figure out the order of the pages, or the order of the folds, and then along with that you have to make sure all of the content on the pages tie themselves together as a theme.
ADVERTISING INVOLVES GETTING INTO PEOPLES MINDS AN RELATING TO THEM MORE THAN THE PRODUCT ITSELF.
One of the main things that sells a product, is the ability to make a customers or even the Average Joe sitting on the couch in front of their TV feel an emotion that connects them to a product. Its one of the most important parts of advertising PERIOD. Emotions drive people to an action more than any vague ad that just begs for an indidividuals money.
I want to learn a lot more than what i did int his class but these are some of the things that I got out of it.